The Dawn Of Agile Engagement

Social media has wrought changes that require PR professionals and marketers to engage authentically with a wide range of stakeholders, across numerous channels and devices. Call it the Dawn of Agile Engagement. Communicators’ success in this rapidly evolving era depends on effectively targeting their audiences and infusing messaging with audience insights gleaned from social conversations.…

Sports and Social Media Show Me The Money

CHICAGO (Reuters) – U.S. sports leagues, corporate sponsors and media companies can score big points by using social media and are racing to create accounts on Facebook, MySpace and Twitter for fans. Those social networks help businesses in the sports world build stronger ties with consumers, and the connections made by leagues can help them in ways that can pay off.