From the category archives:

Social Media

CHICAGO (Reuters) – U.S. sports leagues, corporate sponsors and media companies can score big points by using social media and are racing to create accounts on Facebook, MySpace and Twitter for fans. Those social networks help businesses in the sports world build stronger ties with consumers, and the connections made by leagues can help them in ways that can pay off.

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Social Media Advertising to grow significantly in 2010

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The “2010 Digital Marketing Outlook” report found that 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets. Further, more than three-quarters think the current economy will push more allocations to digita

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Social Media and Crisis Management

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Social media, blogging, and tweeting have proven to be viable, usable communications tools with far reaching uses- some of which are still being defined or refined.

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The Top 50 Marketing Blogs To Watch in 2010

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“Build it and they will come” only works in the movies. To get customers into your store or website, you’ll need nothing short of a bulldozer crew or great marketing! To help, entrepreneurs are often inundated with tools such as SEO, Twitter and Blogs, but with only limited resources it can be difficult to choose [...]

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Top 10 and More Examples of Corporate Social Media in Action – Mashable

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We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways.

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10 of the Best Social Media Tools for Entrepreneurs – Mashable

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This series is supported by Grasshopper, the Virtual Phone System designed for entrepreneurs. Learn more about Grasshopper at Grasshopper.com.
startup imageWhether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you’ll be constantly evaluating the tools that will help get your business [...]

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Charlotte Advertising Agency | Marketing | Social Media – Cox Group

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Cox Group, located just to the north of uptown Charlotte, has been in business for over twelve years. It all began in 1998, with one client, and Cox Group has continued to grow throughout the years. Well-respected and ambitious, Cox Group is dedicated to every client and every task and ensures credibility in all we [...]

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6 Ways To Leverage Social Media for Smoother Travel From CNN.com

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We like to pass on tips to clients for different uses of Social Media.  Click here for full story on CNN.com.
(Tribune Media Services) — Before the latest social media revolution, Jessica Gottlieb would have probably watched helplessly when her kids, Jane and Alexander, were trapped on the tarmac, waiting for their Virgin America flight to [...]

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Social Media Experts

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The term social media is everywhere, with experts everywhere. A short blog post by Chris Brogan over a year ago comments on what he thinks experts should know. Very good points where an agency could be helpful.
http://www.chrisbrogan.com/what-i-want-a-social-media-expert-to-know/
http://charlotte.bizjournals.com/charlotte/stories/2009/07/27/story3.html
http://www.charlotteobserver.com/200/story/990148.html

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4 Steps to Building a Social Media Program

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Cox Group’s online brochure for Social Media content management. What is social media and what does it look like?

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Helping Clients with Social Media Web 2.0 Strategies

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In today’s marketplace companies need an agency that can effectively develop an online community, update relevant content, manage online brand activities and, most importantly, maximize search engine ranking results. Our purpose is to explain the value and importance of online content management. Traditionally, companies have spent a lot of money on advertising, marketing and public [...]

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