What is a Cox Report?


 

A COX REPORT is a comprehensive summary of tracked media exposure for a particular athlete or company in any given season. Cox Group tracks and gathers media exposure from the internet, multi-media, magazines, newspapers and television. After organizing the information, we calculate the advertising value for each media category and summarize it in the final report.

With a Cox Report, athletes are able to justify their value to current sponsors, as well as, work towards gaining new sponsors by using hard evidence detailing the value they can bring to a particular brand.

 

Which Report is for You?


 

Up-to-date media coverage sent directly to you and/or your sponsors throughout the entire season has been a great success.

  • Our BRONZE REPORT, the starter package, supplies you with Quarterly (last 90-days) emails with clickable links to your coverage.
  • The GOLD REPORT includes options for 30-day, 90-day and/or post-event email reports as well as the end of season full annual Cox Report summary (also delivered by email).

Let’s discuss what option works best for YOU!

 

 BRONZE REPORTGOLD REPORT
CoxReport_Logo$960
annual
$3,300
annual
PROFESSIONAL ONLINE MEDIA CLIPPING
- Online
- Broadcast Television - Keyword Mentions (via closed captioning)*
- Broadcast Radio Stations
- Television Websites
- Radio Websites
- Daily Newspaper Websites
- Non Daily Newspaper Websites
- Magazine Websites
- Blogs
- Tradepress
- Wire Services
- YouTube Keyword Mentions
- Twitter Keyword Mentions
*closed captioning only monitors Broadcast TV networks not leading cable networks, at this time
ADDITIONAL SOCIAL MEDIA ANALYTICS (Angler User accounts)
- Includes overall impressions, users, shares, engagement, reach, retweets and more (requires admin access to your Facebook, Instagram and Twitter accounts)
- Quarterly Social Media Impression Report
- Year End Social Media Impression ReportX
CUSTOM COX REPORT EMAILS WITH LINKED MEDIA CLIPS
- Ability to send emails directly to athlete
- Ability to send emails directly to individual Sponsors
- Available quarterly - Most current 90-Days
- Available monthly - Most current 30-DaysX
- Post event emails per athlete's request X
TELEVISION MONITORING
- Limited to BASS, FLW and MLF tournament shows and re-airsX
- Television impression and advertising values (when available)X
 NOTE: Anglers may provide details about any additional programs they would like includedX
MAGAZINE EDITORIAL AND ADVERTISING COVERAGE
- Top industry trade publications monitoredX
- Magazine impressions and advertising valuesX
 NOTE: No visual clips, only spreadsheet data - impression and advertising values (when available)X
 NOTE: Magazine coverage spreadsheets included in GOLD 90-day emails and GOLD Full Report.X
YEAR END SPREADSHEET DATA AND ADVERTISING VALUES
- Summary page featuring impressions and advertising valuesX
 NOTE: Final report will be a pdf in digital formatX
 NOTE: No visual clips, only spreadsheet data - impression and advertising values (when available)X

 


 

Cox Report – Email Schedule

90-Day Report Email Dates
30-Day Report Email DatesEnd of Season Full GOLD Report (One per tournament season/client)
10/01 - 10/31/16
Delivered 11/01/16
11/01 - 11/30/16
Delivered 12/01/16
16Q4: 10/01 - 12/31/16
Delivered Jan (in first week)



01/01 - 01/31/17
Delivered 02/01/17
02/01 - 02/29/17
Delivered 03/01/17
17Q1: 01/01 - 03/31/17
Delivered - April (in first week)
04/01 - 04/30/17
Delivered by 05/02/17
05/01 - 05/31/17
Delivered 06/01/17
17Q2: 04/01 - 06/30/17
Delivered - July (in first week)
07/01/16 - 06/30/17
Delivered by Week 2 of July *select clients

07/01 - 07/31/17
Delivered 08/01/17
08/01 - 08/31/17
Delivered 09/01/17
17Q3: 06/01 - 09/30/17
Delivered - Oct. (in first week)
10/01/16- 09/30/17
Delivered by Week 2 of Oct. *majority of BASS anglers
10/01 - 10/31/17
Delivered 11/01/17
11/01 - 11/30/17
Delivered 12/01/17
17Q4: 10/01 - 12/31/17
Delivered - Jan. (in first week)
01/01/17 - 12/31/17
Delivered by Week 2 of Jan. 2018 *select clients