What is a Cox Report?
A Cox Report is a comprehensive summary of all media exposure for a particular angler in a tournament season. All year long, Cox Group tracks and gathers media exposure from Internet articles, multi-media and banner ads as well as magazines, newspapers and television. After organizing the information, we calculate the exposure per media category and sum it up for the entire season.
With a Cox Report, anglers are able to justify their value to current sponsors as well as work towards gaining new sponsors by using hard evidence detailing the value they can bring to a particular brand.
What will be monitored in 2014?
We subscribe to the main fishing industry and trade publications relevant to professional bass fishing. Magazines such as Bassmaster, BASS Times, FLW Outdoors Magazine are all clipped, plus many more.
Advertisements are found in magazines and newspapers. Newspaper advertisements will need to be collected and provided by the angler.
Newspapers are either provided by the angler or found on the internet.
Social Media will be handled differently in 2014. We will take data provided through analytics of the various social media accounts and derive an Ad value from this data. We will no longer be doing screen grabs and clips of individual social media clips.
These clips may be found in the Internet, Internet Banner Ads, Internet Multi-Media or Miscellaneous sections.
Any video or audio clip found in google alerts or among the regularly checked websites.
INTERNET BANNER ADS
Any banner ad found in sponsor email blasts or on the regularly checked websites.
May include sponsor email blasts, sponsor catalogs, pictures, posters, trade show booth materials etc… Anglers are encouraged to send in as many of these items as possible.
Based on Angler’s tournament schedule. Any additional travel must be provided and documented by the angler. Keep track of any travel you may do in your wrapped truck and/or boat. Please provide the date(s), the event and location.
COX REPORT PRICING