A Cox Report is a comprehensive summary of all media exposure for a particular angler in a tournament season. All year long, Cox Group tracks and gathers media exposure from Internet articles, multi-media and banner ads as well as magazines, newspapers and television. After organizing the information, we calculate the exposure per media category and sum it up for the entire season.
With a Cox Report, anglers are able to justify their value to current sponsors as well as work towards gaining new sponsors by using hard evidence detailing the value they can bring to a particular brand.
What is a Cox Review?
Cox Group is very aware of the trying economic times that everyone is being affected by. Taking this into account, we created The Cox Review. The Cox Review is a scaled down version of the Cox Report and may be more financially obtainable to those who understand the value of the reports.
The Cox Review gives an angler on a budget an affordable way to showcase a large amount of their media exposure. While the Cox Review doesn’t include the value spreadsheets or television exposure it still includes Internet articles, multi-media and banner ads as well as magazines, newspapers and miscellaneous materials.
Click on the following links to see examples: