What is a Cox Report?

The COX REPORTS have been the industry standard for more than 14 years.  It is the most comprehensive summary of tracked media exposure for professional anglers. Cox Group tracks and gathers media exposure from the internet, multi-media, magazines, newspapers and television. After organizing the information, we calculate the advertising value for each media category and summarize it in the final report.

With a Cox Report, athletes are able to justify their value to current sponsors, as well as, work towards gaining new sponsors by using hard evidence detailing the value they can bring to a particular brand.

Which Report is for You?

Depending upon how much coverage you receive, the Gold Report is the most popular among our clients.  After 14 years, we continue to produce reports for some of the top names in professional bass fishing.

  • The GOLD REPORT
  • This includes two reporting periods with valuations.  For 2020, this includes June 1st and October 1st.  The Oct 1st report is treated as the “Annual” report and will include results from 12 months if you are a returning client.  If you are a new client, it would be from when you signed your contract.
  • There will be options for quarterly clips (without valuations) if an angler needs them specifically for a sponsor request.
  • The BRONZE REPORT 
  • This includes two reporting periods without valuations. For 2020, this includes June 1st and October 1st.  The Oct 1st report is treated as the “Annual” report and will include results from 12 months if you are a returning client.  If you are a new client, it would be from when you signed your contract.
  • There will be options for quarterly clips (without valuations) if an angler needs them specifically for a sponsor request.

Bronze and Gold Comparison

 BRONZE REPORTGOLD REPORT
CoxReport_Logo$960
annual
$2,490
annual
PROFESSIONAL ONLINE MEDIA CLIPPING
- Online Tracking
- Broadcast Television - Keyword Mentions (via closed captioning)*
- Broadcast Radio Stations
- Television Websites
- Radio Websites
- Daily Newspaper Websites
- Non Daily Newspaper Websites
- Magazine Websites
- Blogs
- Tradepress
- Wire Services
- YouTube Keyword Mentions
- Twitter Keyword Mentions
*closed captioning only monitors Broadcast TV networks not leading cable networks, at this time
ADDITIONAL SOCIAL MEDIA ANALYTICS (Angler User accounts)
- Includes overall impressions, users, shares, engagement, reach, retweets and more (requires admin access to your Facebook, Instagram, Twitter & New in 2019 YouTube accounts)
- Semi-Annual Social Media Impression Report
- Year End Social Media Impression ReportX
TOURNAMENT LIVE STREAMS
- Valuation calculation for Tournament Event Live StreamsX
TELEVISION RATINGS
- Limited to BASS, FLW and MLF tournament shows and re-airsX
MAGAZINE EDITORIAL AND ADVERTISING COVERAGE
- Top industry trade publications monitoredX
- Magazine impressions and advertising valuesX
 NOTE: No visual clips, only spreadsheet data - impression and advertising values (when available)X
YEAR END SPREADSHEET DATA AND ADVERTISING VALUES
- Summary page featuring impressions and advertising valuesX
 NOTE: Final report will be a pdf in digital formatX
 NOTE: No visual clips, only spreadsheet data - impression and advertising values (when available)X